
Nd the shift in thinking needed to manage businesses with platform scale and the impact of network effects virality behavior design and data We are not in the business of building software We are in the business of enabling interactions Leverage interaction first design How detailed consideration around designing the producer consumer core interaction is critical for building business models that leverage platform scale The design of the platform business model involves the design of a core interaction followed by the design of an open infrastructure that will enable and govern this interaction Build cumulative value and minimize interaction failure Know the key managerial decisions to focus on while managing platform scale businesses all geared towards maximizing the ability of these businesses to enable interactions by scaling producer participation and minimizing interaction failure Platform scale is achieved by maximizing the repeatability and efficiency of the platform's core interaction Solve ch.
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